How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

DJ School, But Make It VR — Point Blank Teams Up With Tribe XR

If you’ve ever thought, “I should probably get better at DJing,” but didn’t feel like commuting to a classroom… good news.
Point Blank Music School has partnered with Tribe XR to bring professional DJ education into virtual reality.
Yes — you can now learn to DJ in a headset. And no, this isn’t just a gimmick anymore.
What’s New
This collaboration allows students to:
Learn DJing inside immersive VR environments
Practice on virtual club-standard gear
Attend live classes and workshops
Interact with instructors and other students in real time
Instead of watching tutorials, you’re actually inside a virtual booth, hands on decks, learning by doing. Which is kind of the whole point.
The DJ Angle
For DJs, this removes one of the biggest barriers to learning: Access.
You don’t need:
Expensive gear
Studio space
In-person classes
You just need:
A headset
Wi-Fi
And enough coordination to not hit your coffee table mid-transition
It also means new DJs can build muscle memory in a risk-free environment, which is something even seasoned DJs wish they had early on.
The Bigger Picture
We’ve already covered:
VR DJ competitions
Virtual performances
Metaverse experiments
Now we’re seeing education move into the same space. That’s important. Because when learning happens in a new format, adoption usually follows.
Today: “Learning DJing in VR sounds interesting.”
Tomorrow: “Why would I not learn this way?”
Final Take
Will VR replace traditional DJ education? Probably not.
But will it:
Expand access
Speed up learning
Create new pathways into DJing
Absolutely. And if the next generation of DJs grows up learning in virtual booths… Don’t be surprised if they show up to real ones way more prepared than you were.

Tonight we build a full DJ Crate inside Tribe XR
Hip hop DJs talk a big game.
Tonight, we build the crate that actually has to work.
We’re going live to build a 2026 Hip Hop Floor Proof crate in real mixable order. Not just random songs thrown in a folder. Not “whatever feels right.” A real crate built for DJs who need hip hop that hits in clubs, weddings, open format sets, and rooms full of people who know the records.
If your hip hop folder is a mess, this is for you.
If you’ve been leaning on the same tired records, this is for you.
If you want to see how a crate should actually be built, show up
🎥 Live on Twitch + cratehackathon.com
🗓️ Tuesday, 8PM ET / 5PM PT
Native Instruments Says “Business as Usual” — Which Is Exactly What You Say During Insolvency

Remember when we said the Native Instruments insolvency situation wasn’t the end, just a reset?
Well, the CEO just came out with an update… and the message is clear: Everything is fine. Please continue using your plugins. Which, to be fair, is exactly what you’d expect them to say.
What’s New
Native Instruments’ CEO has issued a public update on the company’s preliminary insolvency proceedings, emphasizing:
Operations are continuing
Products are still supported
Development is ongoing
Customers shouldn’t expect immediate disruption
In other words: No shutdown. No disappearing downloads. No “sorry, your license expired with the company.” For now.
Why It Matters for DJs & Creators
If you’re using NI tools — whether that’s:
Traktor
Maschine
Kontakt
…this update is meant to calm the room. And it should, to a degree. Because the reality is:
Your software isn’t suddenly breaking tomorrow
Your workflow doesn’t need a panic pivot
Your gigs are safe
But it also reinforces something we talked about earlier: This is a “monitor the situation” moment, not an “ignore it” moment.
The Bigger Picture
Companies don’t go into insolvency because everything is running perfectly. This process is about:
Restructuring
Stabilizing finances
Potentially changing ownership
Re-evaluating product direction
Which means the real story isn’t today. It’s what happens next. Will NI:
Streamline and come back stronger?
Shift focus across products?
Become part of a larger ecosystem?
That’s where things get interesting.
Final Take
“Business as usual” is good news.
It means:
No immediate disruption
No emergency migrations
No reason to panic mid-set
But it also means: The reset is happening behind the scenes. And if you’re a DJ or producer who depends on these tools, the smartest move right now isn’t to jump ship…It’s to stay aware while keeping your options open.
Because in 2026, being locked into one ecosystem isn’t a flex. It’s a risk.
Foundation FM, Apple Music & AlphaTheta Team Up — And This One Actually Matters

In a week full of AI debates and platform drama, here’s something refreshingly real:
Foundation FM has partnered with Apple Music, AlphaTheta, and Platoon to support emerging female talent for International Women’s Month. No gimmicks. Just access, exposure, and opportunity.
What’s New
The collaboration focuses on:
Showcasing female DJs and artists
Providing platform visibility through Apple Music
Supporting development via Platoon
Connecting talent with industry-standard gear through AlphaTheta
This isn’t just a one-off event — it’s part of a broader push to elevate underrepresented voices in DJ and music culture.
The DJ Angle
Let’s be honest — DJing has historically been a pretty male-dominated space. So initiatives like this matter because they:
Expand who gets seen and heard
Create real pathways into the industry
Normalize diverse lineups
Introduce new sounds and perspectives to audiences
And for working DJs, that means:
More varied lineups
More creative inspiration
More competition (in a good way)
The Bigger Picture
We spend a lot of time talking about:
Gear
Software
AI
Platforms
But none of that matters if the pipeline of talent stays narrow. Programs like this shift the focus back to:
People
Culture
Opportunity
Because the future of DJing isn’t just about better tools. It’s about who gets to use them.
Final Take
This isn’t about checking a box for International Women’s Month. It’s about expanding the ecosystem.
More voices = more creativity
More creativity = better music
Better music = better dance floors
And that’s something every DJ benefits from — whether they realize it or not.
If you're a DJ trying to organize your music library, build better crates, and actually find the right songs fast, this is for you.
In this video, Nick Spinelli is breaking down Crate Hackers 11 - one of the most talked-about DJ tools right now - and giving you his honest thoughts after putting it to the test.
He’s diving into:
- How Crate Hackers scans and analyzes your entire DJ library
- The “health check” feature (duplicates, missing files, genres, etc.)
- How to build crates FAST
- Whether the mixable crates actually work in real situations
- And if this tool is actually worth it for wedding DJs, mobile DJs, and club DJ

People Are Using Instagram Less — And No, They Didn’t Just “Quit Social Media”
If your Instagram engagement feels weird lately… it’s not just you.
Recent data shows that engagement on platforms like Instagram, Threads, and even LinkedIn has dipped.
Before you panic and blame the algorithm (again), here’s the reality: People didn’t stop using social media. They just stopped using it the same way.
What’s Actually Happening
User behavior is shifting:
Less public posting
Less scrolling traditional feeds
Less engagement on polished content
Instead, people are spending more time in:
Private group chats
DMs and close friends stories
Smaller, niche communities
Messaging-first platforms
Translation: The internet is getting smaller. And more private.
The DJ Angle
For DJs, this changes how attention works.
The old playbook:
Post a reel
Get likes
Go viral
Get booked
The new playbook:
Post content
Start conversations
Build relationships
Stay top of mind in smaller circles
Because bookings don’t come from strangers liking your post. They come from people who remember you when it’s time to hire someone.
And that memory is now happening in:
DMs
Text threads
Vendor groups
Private communities
Not just your public feed.
What People Are Using Instead
Instead of living in the main feed, users are shifting toward:
TikTok (discovery + entertainment)
YouTube (long-form + deeper engagement)
Messaging apps (actual connection)
Niche platforms & communities (interest-based content)
Instagram is still relevant — but it’s no longer the center of gravity. It’s one touchpoint. Not the entire strategy.
What This Means for DJs
If you’re only chasing views, you’re playing the wrong game.
Focus on:
Content that sparks replies, not just likes
Stories that feel personal, not polished
Conversations over broadcasts
Consistency over virality
Because in 2026, the DJs getting booked aren’t just the most visible… They’re the most remembered.
Final Take
The feed is fading. The conversation is winning. Instagram didn’t die. It just stopped being the main stage. And if you’re still performing for the algorithm instead of the audience… You’re missing where the real crowd went.






