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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

DJ School, But Make It VR — Point Blank Teams Up With Tribe XR

If you’ve ever thought, “I should probably get better at DJing,” but didn’t feel like commuting to a classroom… good news.

Point Blank Music School has partnered with Tribe XR to bring professional DJ education into virtual reality.

Yes — you can now learn to DJ in a headset. And no, this isn’t just a gimmick anymore.

What’s New

This collaboration allows students to:

  • Learn DJing inside immersive VR environments

  • Practice on virtual club-standard gear

  • Attend live classes and workshops

  • Interact with instructors and other students in real time

Instead of watching tutorials, you’re actually inside a virtual booth, hands on decks, learning by doing. Which is kind of the whole point.

The DJ Angle

For DJs, this removes one of the biggest barriers to learning: Access.

You don’t need:

  • Expensive gear

  • Studio space

  • In-person classes

You just need:

  • A headset

  • Wi-Fi

  • And enough coordination to not hit your coffee table mid-transition

It also means new DJs can build muscle memory in a risk-free environment, which is something even seasoned DJs wish they had early on.

The Bigger Picture

We’ve already covered:

  • VR DJ competitions

  • Virtual performances

  • Metaverse experiments

Now we’re seeing education move into the same space. That’s important. Because when learning happens in a new format, adoption usually follows.

Today: “Learning DJing in VR sounds interesting.”

Tomorrow: “Why would I not learn this way?”

Final Take

Will VR replace traditional DJ education? Probably not.

But will it:

  • Expand access

  • Speed up learning

  • Create new pathways into DJing

Absolutely. And if the next generation of DJs grows up learning in virtual booths… Don’t be surprised if they show up to real ones way more prepared than you were.

Tonight we build a full DJ Crate inside Tribe XR


Hip hop DJs talk a big game.

Tonight, we build the crate that actually has to work.

We’re going live to build a 2026 Hip Hop Floor Proof crate in real mixable order. Not just random songs thrown in a folder. Not “whatever feels right.” A real crate built for DJs who need hip hop that hits in clubs, weddings, open format sets, and rooms full of people who know the records.

If your hip hop folder is a mess, this is for you.

If you’ve been leaning on the same tired records, this is for you.

If you want to see how a crate should actually be built, show up

🎥  Live on Twitchcratehackathon.com

🗓️ Tuesday, 8PM ET / 5PM PT

Native Instruments Says “Business as Usual” — Which Is Exactly What You Say During Insolvency

Remember when we said the Native Instruments insolvency situation wasn’t the end, just a reset?

Well, the CEO just came out with an update… and the message is clear: Everything is fine. Please continue using your plugins. Which, to be fair, is exactly what you’d expect them to say.

What’s New

Native Instruments’ CEO has issued a public update on the company’s preliminary insolvency proceedings, emphasizing:

  • Operations are continuing

  • Products are still supported

  • Development is ongoing

  • Customers shouldn’t expect immediate disruption

In other words: No shutdown. No disappearing downloads. No “sorry, your license expired with the company.” For now.

Why It Matters for DJs & Creators

If you’re using NI tools — whether that’s:

  • Traktor

  • Maschine

  • Kontakt

…this update is meant to calm the room. And it should, to a degree. Because the reality is:

  • Your software isn’t suddenly breaking tomorrow

  • Your workflow doesn’t need a panic pivot

  • Your gigs are safe

But it also reinforces something we talked about earlier: This is a “monitor the situation” moment, not an “ignore it” moment.

The Bigger Picture

Companies don’t go into insolvency because everything is running perfectly. This process is about:

  • Restructuring

  • Stabilizing finances

  • Potentially changing ownership

  • Re-evaluating product direction

Which means the real story isn’t today. It’s what happens next. Will NI:

  • Streamline and come back stronger?

  • Shift focus across products?

  • Become part of a larger ecosystem?

That’s where things get interesting.

Final Take

“Business as usual” is good news.

It means:

  • No immediate disruption

  • No emergency migrations

  • No reason to panic mid-set

But it also means: The reset is happening behind the scenes. And if you’re a DJ or producer who depends on these tools, the smartest move right now isn’t to jump ship…It’s to stay aware while keeping your options open.

Because in 2026, being locked into one ecosystem isn’t a flex. It’s a risk.

Foundation FM, Apple Music & AlphaTheta Team Up — And This One Actually Matters

In a week full of AI debates and platform drama, here’s something refreshingly real:

Foundation FM has partnered with Apple Music, AlphaTheta, and Platoon to support emerging female talent for International Women’s Month. No gimmicks. Just access, exposure, and opportunity.

What’s New

The collaboration focuses on:

  • Showcasing female DJs and artists

  • Providing platform visibility through Apple Music

  • Supporting development via Platoon

  • Connecting talent with industry-standard gear through AlphaTheta

This isn’t just a one-off event — it’s part of a broader push to elevate underrepresented voices in DJ and music culture.

The DJ Angle

Let’s be honest — DJing has historically been a pretty male-dominated space. So initiatives like this matter because they:

  • Expand who gets seen and heard

  • Create real pathways into the industry

  • Normalize diverse lineups

  • Introduce new sounds and perspectives to audiences

And for working DJs, that means:

  • More varied lineups

  • More creative inspiration

  • More competition (in a good way)

The Bigger Picture

We spend a lot of time talking about:

  • Gear

  • Software

  • AI

  • Platforms

But none of that matters if the pipeline of talent stays narrow. Programs like this shift the focus back to:

  • People

  • Culture

  • Opportunity

Because the future of DJing isn’t just about better tools. It’s about who gets to use them.

Final Take

This isn’t about checking a box for International Women’s Month. It’s about expanding the ecosystem.

More voices = more creativity

More creativity = better music

Better music = better dance floors

And that’s something every DJ benefits from — whether they realize it or not.

If you're a DJ trying to organize your music library, build better crates, and actually find the right songs fast, this is for you.
In this video, Nick Spinelli is breaking down Crate Hackers 11 - one of the most talked-about DJ tools right now - and giving you his honest thoughts after putting it to the test.
He’s diving into:
- How Crate Hackers scans and analyzes your entire DJ library
- The “health check” feature (duplicates, missing files, genres, etc.)
- How to build crates FAST
- Whether the mixable crates actually work in real situations
- And if this tool is actually worth it for wedding DJs, mobile DJs, and club DJ

People Are Using Instagram Less — And No, They Didn’t Just “Quit Social Media”

If your Instagram engagement feels weird lately… it’s not just you.

Recent data shows that engagement on platforms like Instagram, Threads, and even LinkedIn has dipped.

Before you panic and blame the algorithm (again), here’s the reality: People didn’t stop using social media. They just stopped using it the same way.

What’s Actually Happening

User behavior is shifting:

  • Less public posting

  • Less scrolling traditional feeds

  • Less engagement on polished content

Instead, people are spending more time in:

  • Private group chats

  • DMs and close friends stories

  • Smaller, niche communities

  • Messaging-first platforms

Translation: The internet is getting smaller. And more private.

The DJ Angle

For DJs, this changes how attention works.

The old playbook:

  • Post a reel

  • Get likes

  • Go viral

  • Get booked

The new playbook:

  • Post content

  • Start conversations

  • Build relationships

  • Stay top of mind in smaller circles

Because bookings don’t come from strangers liking your post. They come from people who remember you when it’s time to hire someone.

And that memory is now happening in:

  • DMs

  • Text threads

  • Vendor groups

  • Private communities

Not just your public feed.

What People Are Using Instead

Instead of living in the main feed, users are shifting toward:

  • TikTok (discovery + entertainment)

  • YouTube (long-form + deeper engagement)

  • Messaging apps (actual connection)

  • Niche platforms & communities (interest-based content)

Instagram is still relevant — but it’s no longer the center of gravity. It’s one touchpoint. Not the entire strategy.

What This Means for DJs

If you’re only chasing views, you’re playing the wrong game.

Focus on:

  • Content that sparks replies, not just likes

  • Stories that feel personal, not polished

  • Conversations over broadcasts

  • Consistency over virality

Because in 2026, the DJs getting booked aren’t just the most visible… They’re the most remembered.

Final Take

The feed is fading. The conversation is winning. Instagram didn’t die. It just stopped being the main stage. And if you’re still performing for the algorithm instead of the audience… You’re missing where the real crowd went.

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