Two days of free email tactics, starting Nov 12
GURU kicks off Nov 12. Join the 29,000+ marketers who showed up last year, 100% free and virtual.
GURU Conference, powered by Constant Contact, is back November 12–13. It's 100% virtual and 100% free, and it's packed with tactics you can use right away on newsletters, deliverability, design trends, AI, and what NOT to do with email.
What to expect:
Speakers including Molly Ringwald, Dan Levy, Amy Porterfield, Frank Vella + more
Sessions from world-class marketers at top brands
Networking every day
DJs, world-record breaking, and an alarming amount of rom-com fun!
Last year, 29,000+ marketers joined us. This year is even bigger, and spots are limited.
Tonight's Tracklist


Vinyl Isn't Dead. It Just Got a New Pair of Technics.
Apparently, nobody told Technics that we're supposed to be DJing from our phones now. While Serato is going mobile, VirtualDJ is adding AI voices, and DJ software keeps finding new ways to do the work for us, Technics is heading in the opposite direction.
Meet the new Technics SL-1210MKX, the latest evolution of one of the most iconic turntables in DJ history. And its arrival raises a bigger question: Is vinyl DJing making a comeback?
The Legend Gets an Upgrade
Technics isn't trying to reinvent the turntable. It's refining the things that have made the SL-1200 series a club and turntablist staple for decades.
The MKX brings improvements designed for demanding performance environments, including better vibration isolation, adjustable platter behavior, and expanded pitch-control options.
In other words, it's built for DJs who still want to physically control their music. No touchscreen required. No AI assistant suggesting the next track. Just two decks, a mixer, and whatever skills you brought with you. A terrifying concept in 2026.
Is Vinyl DJing Coming Back?
There's something interesting happening in DJ culture. As technology makes mixing more accessible than ever, the physical side of DJing is attracting renewed attention.
Vinyl offers something that software can't entirely replicate: the tactile experience of selecting a record, dropping the needle, and manually controlling the mix. And in an era where almost anyone can build a playlist, watching someone work through an all-vinyl set can feel refreshingly different.
That doesn't mean vinyl is about to replace digital DJing. The convenience of modern DJ software isn't going anywhere. But vinyl has something increasingly valuable: a sense of craft, intention, and performance that audiences can actually see. It's not necessarily a return to the past. It's a renewed appreciation for the skills that helped build DJ culture in the first place.
The Bigger Picture
Here's the irony.
We're living in an era where DJ technology is designed to remove friction. Automatic beatgrids, stems, streaming libraries, and AI-assisted features make it easier to do things that once took years to master.
And yet, some DJs are deliberately embracing a format that requires more preparation, more physical effort, and fewer shortcuts. Not because harder automatically means better. But because sometimes the process is part of the art.
Final Take
The Technics SL-1210MKX is more than another hardware release. It's a reminder that innovation doesn't always mean replacing what came before.
Digital DJing isn't going anywhere. Neither is vinyl.
And maybe that's the best part of where DJ culture is heading: more ways to perform, more ways to express yourself, and more reasons to appreciate the people who know what they're doing behind the decks.
The future of DJing might be digital. But don't count out the needle.


Aaron is back from chilly Montana and is diving right in with Nick Spinelli to build the ultimate House Music Wedding Bangers - House music crate.
We're not trying to build the ultimate house music playlist. We're building the ultimate house music crate for wedding DJs.
That means every track needs to answer three questions:
Will a mixed wedding crowd recognize it, connect with it, or immediately feel the groove?
Can I mix into and out of it without destroying momentum?
Does it give me something I can't already accomplish with another record?
The goal isn't to turn every wedding into a nightclub. It's to make the crowd feel like they're at one—without ever realizing you've stopped playing traditional wedding music.
🎥 Live on Twitch + cratehackathon.com

Canva Just Built Its Own AI Image Generator
Canva is taking AI image creation in-house, launching its first proprietary image-generation model instead of relying entirely on outside AI providers.
The big selling point? Images designed to work with Canva's editing tools, making it easier to create and customize graphics without starting over every time.
The DJ Angle: For DJs creating event flyers, social posts, promotional graphics, and branded content, this could mean less time wrestling with AI-generated artwork and more control over the finished product.
Because getting AI to make a flyer is easy. Getting it to spell your event name correctly? That's the real innovation.

Prince William Had a DJ Phase: Apparently it Wasn’t Royalty-Free
Before becoming the Prince of Wales, Prince William apparently had ambitions of ruling a very different kingdom: the DJ booth.
During a recent appearance on The Graham Norton Show, William revealed that he once tried his hand at DJing under the name DJ Xara. Yes, with an X. Because apparently even future kings go through the phase of choosing a DJ name that sounds like a nightclub in Ibiza.
Unfortunately, his royal DJ career never quite took off. William admitted he wasn't particularly good and that the whole thing quickly became uncool.
The DJ Angle: Here's your reminder that DJing is one of the few professions where your title, bank account, and connections mean absolutely nothing once you hit play. You can be next in line for the throne, but if you can't read the room, you're still just the guy playing the wrong song at the wrong time.
You can inherit a kingdom. You can't inherit a dance floor.
We just talked about vinyl finding its way back into the spotlight. Now Aaron's putting the theory into practice with an all-vinyl DJ set. No sync button, no waveforms, no laptop to blame when things go sideways. Just records, turntables, and the kind of hands-on mixing that helped shape DJ culture.


🎃 Crate of the Week Is Back! Halloween Hits by Jay Dowd
We're bringing back Crate of the Week, and with Halloween right around the corner, this one's a no-brainer.
This week's pick comes from Jay Dowd, who's put together Halloween Hits—a collection of mixable favorites and classic sing-alongs that'll keep the dance floor moving without making your set sound like a haunted house gift shop.
Perfect for Halloween parties, themed events, or those moments when the crowd wants something spooky but still wants to dance.
Because there's only so many times you can play Monster Mash before the real horror begins.

House music at weddings is a dangerous game. Get it right, and you've got Grandma dancing next to the bridesmaidslike they're all at Tomorrowland. Get it wrong, and you've got 150 people wondering when the DJ is going to playsomething they recognize. Tonight's Hackathon is all about house music that actually works at weddings—not just tracks that sound great in your headphones. These five Cheat Codes will help you build a house crate that bridges generations, delivers unexpected moments, and keeps the dance floor packed.
- CHEAT CODE #1: RECOGNITION IS YOUR SECRET WEAPON
The average wedding guest doesn't care about your favorite underground tech house producer. But give them a vocalthey recognize over a four-on-the-floor beat, and suddenly they're house music fans.
Think “Show Me Love” – Robin S., “Finally” – CeCe Peniston, “Music Sounds Better With You” – Stardust, or“Lady (Hear Me Tonight)” – Modjo. These records deliver house energy without requiring the crowd to understandhouse music.
🎯 ACTION STEP: Build a “House Music for People Who Don't Like House Music” crate. Start with 15 recognizable vocal house records and remixes that pass the singalong test. These are your gateway drugs into deeper house territory.
- CHEAT CODE #2: THE 120–128 BPM SWEET SPOT IS YOUR TRANSITION HIGHWAY
One of house music's biggest advantages at weddings is its consistent tempo. Once you've established a groovearound 120–128 BPM, you can travel between decades and genres without constantly changing the energy.
“One More Time” – Daft Punk, “Don't You Worry Child” – Swedish House Mafia, “Don't Start Now” – Dua Lipa,and “We Found Love” – Rihanna can all fit into a house-driven programming strategy, even though they're not alltraditional house records.
🎯 ACTION STEP: Build a “House Highway” crate organized by BPM, musical key, and energy. Include houseoriginals, dance-pop crossovers, and familiar vocal edits. Set cue points that allow you to move between tracks withoutrelying on extended breakdowns.
- CHEAT CODE #3: HOUSE REMIXES CAN RESCUE OVERPLAYED WEDDING SONGS
Here's the trick: Sometimes the crowd is tired of the production, not the song. A familiar vocal over a fresh housegroove can make an exhausted wedding staple feel brand-new.
Imagine “I Wanna Dance With Somebody” over a piano-house groove, “September” with a modern disco-housetreatment, or “Return of the Mack” with a tech-house bassline. The vocal gets their attention. The new rhythm keepsthem moving.
🎯 ACTION STEP: Build a “Familiar Vocals, Fresh Beats” crate with 10–15 house remixes of wedding classics. Keepboth the original and remix available. The original is your safety net; the remix is your opportunity to surprise theroom.
- CHEAT CODE #4: THE BEST HOUSE TRACKS DON'T ALWAYS HAVE THE BIGGEST DROPS
Club DJs can spend two minutes building toward a massive drop. Wedding DJs don't always have that luxury. At amixed-generation wedding, a recognizable chorus can be more valuable than a 32-bar buildup.
Compare the immediate payoff of “You Don't Know Me” – Armand Van Helden, “Gypsy Woman” – Crystal Waters,or “The Bomb! (These Sounds Fall Into My Mind)” – The Bucketheads with a modern tech-house track that takes 90seconds to reveal its hook.
Sometimes the groove is the drop.
🎯 ACTION STEP: Create a “No-Wait House” crate. Find edits with immediate vocal recognition, strong percussion,or a memorable hook within the first 16 bars. Mark hot cues for quick entry and exit so you can keep weddingmomentum without sacrificing the mix.
- CHEAT CODE #5: BUILD HOUSE CRATES BY CROWD CONFIDENCE, NOT SUBGENRE
Organizing by deep house, tech house, funky house, and progressive house makes sense to DJs. But a wedding crowddoesn't think in subgenres. They respond to familiarity, energy, and how much they trust you.
Think of house programming as a three-stage progression:
The Invitation: “Show Me Love,” “Finally,” “Lady (Hear Me Tonight)” — familiar vocals and accessiblegrooves.
The Conversion: “One More Time,” “Lola's Theme” – The Shapeshifters, “Intoxicated” – Martin Solveig & GTA— stronger house identity without losing accessibility.
The Payoff: “Losing It” – FISHER, “Where You Are” – John Summit & HAYLA, “Miracle” – Calvin Harris &Ellie Goulding — bigger club energy for a crowd that's ready for it.
🎯 ACTION STEP: Build three subcrates: House Entry Points, House Converters, and House Peak Hour. Don't movedeeper because your playlist says it's time. Move deeper when the crowd earns it.

The Best or Worst News We've Heard This Week in Social Media
Instagram Wants Your Full DJ Set. Apparently, 30 Seconds Wasn't Enough.
Remember when Instagram was the place for quick photos, 15-second clips, and occasionally seeing what your friends had for lunch? Those days are getting further away.
Instagram is expanding into videos up to 90 minutes long, pushing beyond its short-form identity and moving into territory traditionally dominated by YouTube.
For creators, that's potentially a big shift. And for DJs, it raises an interesting question: Could Instagram become another home for long-form music content?
The DJ Angle
Think beyond the usual dance-floor highlight Reel. Longer uploads could create opportunities for extended DJ performances, behind-the-scenes event breakdowns, mixing tutorials, gear reviews, and conversations with other DJs.
Instead of posting six separate clips explaining a technique, you could potentially publish the entire tutorial in one place. For DJs who've already built substantial Instagram audiences, that could mean fewer reasons to send followers to another platform.
The Bigger Picture
Instagram has spent years competing with TikTok for short-form attention. Now it's also moving toward YouTube's longer-form territory. But supporting 90-minute videos doesn't automatically mean people will watch them.
Discovery, monetization, copyright restrictions, and audience behavior will determine whether long-form Instagram video becomes genuinely useful for DJs. And music rights are a particularly important consideration. Just because a platform allows a 90-minute upload doesn't mean it'll allow a 90-minute copyrighted DJ mix to remain available.
Final Take
Instagram expanding into longer videos is another reminder that the lines between social platforms keep disappearing. For DJs, the opportunity is to experiment with deeper content while staying connected to the audience you've already built. But don't abandon YouTube just yet.
Instagram might allow 90-minute videos. Getting someone to watch all 90 minutes of your DJ set is still your problem.
READER POLL · ONE CLICK
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LAST CALL
That's the set for this week. Hit reply and tell me what you want covered next. I read every one, even the ones asking for "Sandstorm."
Travis Bizzell
Editor, The Future DJ · with Dominick Pirone & Aaron Traylor





