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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

A couple of months ago, eagle-eyed DJs spotted something strange in the background of a Darryl Bennett YouTube video.

The jog wheels looked bigger. The layout looked different.

The internet did what it does best: zoomed in, speculated wildly, and declared a new Denon PRIME 4 G2 was on the way. Reddit threads exploded with screenshots, leaked retailer photos surfaced, and even a few review videos accidentally went live before disappearing just as quickly.

Well, the rumors were true. Denon has officially unveiled the PRIME 4 G2, the next generation of its flagship four-deck standalone controller.

The DJ Angle

This isn't just a cosmetic refresh. The biggest upgrades include:

  • Onboard Stems powered by a new 8-core processor

  • Four times the processing power of the original PRIME 4

  • Full-size 8-inch jog wheels with center displays

  • New MPCe multi-zone performance pads that can trigger multiple actions from a single pad

  • Integrated SoundSwitch DMX lighting without additional hardware

  • Expanded effects, streaming support, and the new OmniSource workflow for local drives, cloud libraries, and compatible DJ software.

For mobile DJs especially, this feels like Denon doubling down on its biggest advantage: giving you an entire performance ecosystem in one box.

The Bigger Picture

The timing couldn't be more interesting. Over the past year we've seen:

  • AlphaTheta refreshing its standalone lineup.

  • RANE pushing onboard Stems.

  • Engine DJ continuing to evolve.

  • And now Denon raises the bar again.

The battle is no longer about who has the biggest touchscreen. It's about who gives DJs the most creative freedom without opening a laptop.

Final Take

The funniest part of this story isn't the hardware. It's that the biggest leak came from a YouTube background. Somewhere, a product manager is probably rewriting the office policy on what's allowed behind the camera during filming. As for the PRIME 4 G2? It looks like Denon listened to the wish list—and then added a few surprises of its own. Check out Nick’s full review here.

PRDs by voice. Bug reports by voice. Ship faster.

Dictate acceptance criteria and reproductions inside Cursor or Warp. Wispr Flow auto-tags file names, preserves syntax, and gives you paste-ready text in seconds. 4x faster than typing.

SoundCloud Wants Artists to Sell Music Directly to Fans

The creator economy just got a little more... direct.

SoundCloud has launched a new feature that allows artists to sell downloads directly to fans with zero commission, giving musicians complete control over pricing and distribution. Instead of sending listeners to another storefront, artists can now monetize music right where fans are already discovering it. For independent producers, that's a pretty big deal.

The DJ Angle

If you're constantly digging for edits, remixes, bootlegs, and underground tracks, this could become another reason to keep SoundCloud in your weekly routine.

Instead of waiting for music to hit Beatport or Bandcamp, DJs may increasingly find exclusive releases available directly from the artist. Better yet, every dollar goes to the creator instead of being split across multiple platforms. It's another reminder that some of the best music never touches the mainstream charts.

The Bigger Picture

We've talked a lot this year about DJs building direct relationships with their audience through newsletters, Patreon, and owned communities. Now artists are doing the same thing.

The fewer middlemen between creators and fans, the more control creators have over pricing, branding, and revenue. That's a trend we're seeing across music, video, newsletters, and even live streaming.

Final Take

The future of music isn't just about streaming. It's about ownership.

For DJs, this means more opportunities to support independent artists while finding music that everyone else hasn't downloaded yet. Because sometimes the best record in your set isn't hiding in the Top 100. It's hiding on an artist's SoundCloud page, waiting for someone curious enough to go digging.

Most conversations about the future of DJing revolve around AI, stems, or the next controller.

Aaron thinks we're asking the wrong question.

After visiting The Cosm in Atlanta, he explores a much bigger idea: what if the future isn't about better gear—it's about turning the entire room into the instrument? From immersive visuals to programmable environments, he argues that DJs have always created shared realities through music. Technology is simply giving us more ways to shape the experience.

If you've been feeling like DJ culture has become a little too nostalgic, this one is a reminder that the most exciting part of our industry has always been asking, "What happens next?"

Dr. Dre Isn't Fighting AI Anymore. He's Learning How to Use It.

For years, AI in music has felt like a battle. Artists versus algorithms. Creativity versus convenience. Now one of hip-hop's most respected producers is taking a different approach.

Dr. Dre recently revealed that he's embracing AI—not to write his music, but to become more efficient as a producer. He's been experimenting with new AI tools to speed up workflows, organize ideas, and remove the repetitive tasks that get in the way of creating.

That's a big statement coming from someone whose career has been built on craftsmanship and attention to detail.

The DJ Angle

We've been saying this all year: The DJs who benefit most from AI won't be the ones asking it to DJ for them. They'll be the ones using it to save time.

Whether it's writing client emails, planning social media, organizing crates, brainstorming event ideas, or cleaning up workflows, AI is becoming less about replacing creativity and more about removing busy work.

If Dr. Dre sees AI as another tool in the studio, maybe DJs should start looking at it the same way.

The Bigger Picture

This is another sign that the conversation around AI is maturing. A year ago, the question was: "Will AI replace musicians?" Today it's becoming: "How can AI help musicians create more?" That's a much healthier conversation.

The artists who once dismissed AI outright are increasingly finding practical ways to use it—without handing over the creative wheel.

Final Take

Great producers don't become great because they avoid new tools. They become great because they know which tools deserve a place in the workflow. Dr. Dre isn't replacing inspiration with AI. He's replacing friction.

And that's a distinction every DJ should pay attention to.

Instagram Wants to Help You Beat Creative Block

We've all been there.

You have an idea for a Reel... and by the time you've figured out the hook, the edit, the caption, and the music, you decide you'll "finish it tomorrow."

Tomorrow never comes. Instagram is hoping to fix that with First Draft, a new feature that lets creators save, organize, and revisit Reel ideas before they're fully produced. Think of it as a digital notebook built directly into Instagram, making it easier to capture inspiration before it disappears.

The DJ Angle

For DJs, this could become one of the most useful content features Instagram has added in a while.

How many times have you thought of:

  • A funny wedding story

  • A transition to film

  • A DJ tip

  • A gear review

  • A behind-the-scenes clip

...only to forget it by the next gig?

Instead of scrambling for content on Monday morning, you can collect ideas throughout the week and turn them into polished posts when you actually have time.

The Bigger Picture

The biggest challenge for most creators isn't editing. It's consistency. Instagram knows that if it can help creators capture more ideas, they'll publish more often—and more content means more time spent on the platform. For creators, that's actually a win. The easier it is to stay organized, the easier it is to show up consistently.

Final Take

The best content strategy isn't waiting until inspiration strikes. It's building a system that catches inspiration when it does. Because your next viral Reel probably won't come from staring at a blank screen. It'll come from that random idea you had walking back to the DJ booth after announcing the cake cutting.

The Top 100 with Aaron Traylor

Every DJ has a Top 100. The problem is, most of us inherited half of it from other DJs. Tonight we’re putting the sacred cows on trial: Which 100 songs actually deserve space in a working DJ’s emergency arsenal—and which “must-plays” are surviving entirely on reputation?

  • CHEAT CODE #1: A TOP 100 ISN’T YOUR 100 FAVORITE SONGS

    Your Top 100 should answer one question: “If I knew absolutely nothing about tonight’s crowd, which records give me the highest probability of finding the door into the party?” That makes versatility more valuable than personal taste.

    ACTION STEP: Score every song on recognition, danceability, singalong, cross-generational reach, and versatility. If it only works for one specific crowd, it may be a great record—but it probably isn't Top 100.

  • CHEAT CODE #2: THE REAL TEST IS “WHAT DOES THIS SONG UNLOCK?”

    A great DJ record doesn't just work—it gives you somewhere to go. “Yeah!” can unlock 2000s hip-hop, R&B, crunk or pop. “I Wanna Dance With Somebody” can open '80s, disco, female singalongs or modern pop.

    A massive song that leaves you nowhere afterward may actually be less valuable than a slightly smaller record with five exits.

    ACTION STEP: Next to every Top 100 track, identify at least three directions you can take the set afterward.Songs with no good exits get challenged.

  • CHEAT CODE #3: SEPARATE “FAMOUS” FROM “FUNCTIONAL”

    Here's the dangerous question: Would you still put “Sweet Caroline,” “Don’t Stop Believin’,” “Cupid Shuffle,” or “Uptown Funk” in your Top 100 if nobody had ever told you they were wedding staples?

    Some classics absolutely earn their reputation. Others may deliver recognition without delivering movement—and those aren't the same thing.

    ACTION STEP: Create three ratings: REQUESTED / SINGS / DANCES. Don't let a 10/10 singalong fool you into thinking it's automatically a 10/10 dance-floor record.

  • CHEAT CODE #4: YOUR TOP 100 NEEDS BRIDGES, NOT JUST BOMBS

    Put 100 peak-hour bangers in a crate and you've actually built a pretty terrible DJ crate. You need records that let you move between BPMs, generations and genres without announcing, “Okay everybody, now we're doing country!”

    Think “This Is How We Do It,” “Crazy in Love,” “September,” “Man! I Feel Like a Woman,” “Yeah!”—records whose real value is where they can take the room.

    ACTION STEP: Force at least 20% of your Top 100 to be bridge records. They're the connective tissue that makes the other 80% usable.

  • CHEAT CODE #5: THE BOTTOM 10 MATTER MORE THAN THE TOP 10

    We could probably agree pretty quickly on a bunch of songs that belong near the top. The interesting fight starts around #80.

    Because every song that sneaks into #97 is keeping something else out. That's where regional bias, DJ nostalgia, outdated staples and personal taste start masquerading as universal truth.

    ACTION STEP: Don't ask, “Is this a great song?” Ask: “If this is #100, what song am I willing to cut for it?”If you can't answer that, it doesn't make the crate.

Tonight's challenge: By the end of the Hackathon, we don't just want 100 great songs. We want 100 records you could hand to a DJ walking into an unknown room and trust them to find a way out of almost anything.

Happy Hacking!

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