• Samsung's Mixed Reality Project

• TikTok Guide to Growth for DJs

• Don't Read The Manuals

• Beyond The Bangers with Aaron

• R&B Wedding Crate

Innovation Spotlight: Samsung’s Project Moohan – The Next Frontier in Mixed Reality

Samsung is gearing up to launch Project Moohan, its inaugural mixed reality (MR) headset, marking a significant leap into the immersive tech arena. Developed in collaboration with Google and Qualcomm, this device is poised to offer a seamless blend of the physical and digital worlds.

Key Features:

• High-Resolution Displays: Project Moohan is set to feature micro-OLED panels with an impressive 3,000 DPI resolution, aiming to surpass even the Apple Vision Pro in display clarity.

• Powerful Performance: The headset will be powered by Qualcomm’s Snapdragon XR2+ Gen 2 chipset, ensuring smooth and responsive user experiences. 

• Android XR Integration: Operating on Google’s new Android XR platform, Moohan will provide users with access to a wide range of applications and services, including deep integration with Google’s AI assistant, Gemini. 

Release Timeline and Production Details:

According to reports, Samsung plans to launch Project Moohan in the third quarter of 2025, with an annual shipment target of 100,000 units. This limited production run suggests that the headset may be positioned as a premium, niche product, potentially carrying a higher price point. 

What This Means for DJs:

• Immersive Performances: With Moohan’s advanced MR capabilities, DJs could create interactive live shows where virtual elements enhance the physical environment, offering audiences a unique sensory experience.

• Enhanced Collaboration: The headset’s integration with Android XR and AI tools like Gemini could facilitate real-time collaboration with other artists and producers, regardless of their physical location.

• Virtual Studios: Imagine setting up a virtual studio environment anywhere, allowing for on-the-go music production and experimentation without the need for physical equipment.

The Big Picture:

Samsung’s Project Moohan represents a significant step forward in MR technology, with potential applications that extend beyond entertainment into education, healthcare, and more. For DJs and music producers, embracing such innovations could lead to new creative possibilities and ways to engage with audiences.

Are you ready to incorporate mixed reality into your performances, or do you think traditional setups still reign supreme?

👉 Read more about Samsung’s Project Moohan and its potential impact on the XR market

Note: Project Moohan is expected to launch in the latter half of 2025, with pricing details yet to be announced.

How To Grow Your TikTok Following as a DJ

Let’s be real—TikTok is the Wild West of music promotion, and if you’re not using it to showcase your skills, you’re leaving gigs (and clout) on the table. Whether you’re looking to blow up your brand, get more bookings, or just flex your mixing skills, here’s how to actually grow your following without looking like you’re trying too hard.

Key Strategies to Boost Your TikTok Presence

• Know Your Audience – If you don’t know who you’re trying to reach, your content will be all over the place. Use TikTok’s analytics tools (available after 100 followers) to figure out what’s working and what’s flopping.

• Steal Like a DJ (But Make It Yours) – Watch what’s trending, then remix it into something unique. Whether it’s a transition challenge, beat juggle, or reaction video, adding your personal flavor is what makes people hit follow.

• Hop on Challenges (Without Looking Desperate) – Trending challenges get massive reach, but the key is to make them DJ-friendly. Can you flip a trending sound into a club-ready edit? Boom, instant engagement.

• Use Hashtags Like a Pro – Generic hashtags (#DJ #Music #Vibes) are useless. Instead, mix trending hashtags with niche-specific ones like #OpenFormatDJ #ClubSet #MashupMonday to hit the right audience.

• Keep It Short & Hook ‘Em Fast – TikTok is not YouTube. The first 3 seconds matter—hit them with an insane drop, a crazy transition, or a hot take before they scroll away.

• Consistency is Key – The TikTok gods favor frequent posting. If you can’t drop new mixes daily, repurpose content—clip your sets, remix old videos, or turn comments into content.

• Leverage TikTok’s Features – Stitch, Duet, and Remix videos with other DJs and music creators. Collabs = free exposure to a whole new audience.

• Check the Data & Pivot – If something flops, learn from it. Check analytics, tweak your approach, and keep experimenting. Growth is about adapting, not just posting and praying.

The Big Picture

TikTok isn’t just a social media app—it’s a powerful tool for DJs to gain exposure, connect with fans, and land more gigs. Whether you’re playing clubs, weddings, or bedroom sets, building a following here can open doors.\

🚀 Are you using TikTok for your DJ brand, or are you still resisting the algorithm overlords?

👉 Check out the full guide here

In our last poll we asked “Would You Switch Phones Just for AI Features?” and 36% responded: “If AI can handle my scheduling, track discovery and maybe handle bad song requests, I’m in”

The Best Times to Post in 2025 – DJs, Take Notes!

If you’re still posting whenever you feel like it, you might be missing out on major engagement. Hootsuite’s latest report breaks down the best times to post across social media platforms in 2025—so you’re not just screaming into the void.

Here’s when you should actually be hitting that upload button:

Key Insights – Best Posting Times in 2025

• Instagram – Tuesdays at 2PM EST – Perfect for gig promos, DJ clips, and behind-the-scenes content before lunchtime scroll sessions.

• X (Twitter) – Tuesdays at 10 AM EST – DJs, if you’re dropping hot takes, track IDs, or promo tweets, do it before everyone gets sucked into their workday.

• Facebook – Tuesdays at 1 PM EST – Share event pages, live mixes, or killer set recaps while people are looking for a distraction from morning meetings.

• Pinterest – Tuesdays at 3 PM EST – If you’re using mood boards for set inspiration or pushing DJ gear recommendations, this is the time to do it.

• LinkedIn – Wednesdays at 4 PM EST – The best time for networking posts, industry insights, and DJ business advice.

• TikTok – Tuesdays at 12 PM EST – If you’re posting mashups, gig clips, or DJ tips, this is when your content will have the best chance to go viral.

• Threads – Tuesdays at 11 AM EST – Morning convos hit hardest, so this is prime time for starting discussions, sharing music insights, and engaging with other DJs.

Why DJs Should Care

More Views, More Gigs – If you’re posting when people are actually online, you’re way more likely to get likes, shares, and new followers.

Better Promo Strategy – Planning your gig announcements and set drops around these peak times will get them in front of more people.

Work Smarter, Not Harder – No need to guess when to post—stick to this schedule, and let the algorithm do the work for you.

The Big Picture

Social media isn’t just for fun—it’s a tool for DJs to build their brand, connect with fans, and book more gigs. If you’re not posting at the right times, you’re leaving engagement (and potential bookings) on the table.

🚀 Are you posting at the right times, or just winging it?

👉 Check out Hootsuite’s full report on the best posting times in 2025

In this eye-opening video, we dive into the common misconception that playing only bangers at clubs is the key to a successful night. While high-energy tracks can certainly get the crowd moving, relying solely on them could be a huge mistake!

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