• Gemini Is Coming For Chat GPT

• DJs To Look For in 2025

• Instagram Algorithm 101

• New Strategies To Stay Hot on TikTok

• YouTube Shorts with AI

• Post TikTok Music Discovery with Aaron

• Valentine's Crate part 2

Google’s Gemini 2.0 - A Smarter, Faster AI That’s Gunning for GPT

Google just leveled up its AI game with the launch of Gemini 2.0, its most advanced AI model yet. As reported by The Rundown, this update makes significant improvements in speed, accuracy, and real-world usability, positioning it as a serious competitor to OpenAI’s GPT-4. But does it live up to the hype? Let’s break it down.

What’s New in Gemini 2.0?

• More Accurate & Efficient Reasoning – Google claims Gemini 2.0 outperforms GPT-4 in key areas like problem-solving, logic, and multi-step reasoning. That means smarter responses and fewer hallucinations (we hope).

• Seamless Multimodal Capabilities – Unlike its predecessor, Gemini 2.0 was designed from the ground up to process text, images, and audio simultaneously—no awkward patchwork fixes here.

• Smaller, Faster Models – Google has optimized Gemini 2.0 to run more efficiently on smaller devices, meaning AI-powered features on your phone or laptop are about to get a lot smarter.

  Why This Matters for DJs, Creators, and Marketers

• Content Creation Just Got Easier – With enhanced image, audio, and text processing, Gemini 2.0 could help automate everything from caption writing to music analysis.

• AI-Powered Video Editing? – Google is rumored to be expanding Gemini’s capabilities in video and creative production, which could be a game-changer for DJs making promo content.

• A Rival to OpenAI & ChatGPT – With Google pushing Gemini into workflows, productivity apps, and search, this AI war is far from over—meaning better tools for creators across platforms.

• The Big Picture:

Google isn’t just upgrading Gemini—it’s building an ecosystem to rival OpenAI. With faster, smaller, and more intelligent AI models, expect AI-powered tools to become an even bigger part of your daily workflow. Whether you’re using AI to analyze music trends, generate content, or even create visuals, Gemini 2.0 is another big leap into the future of AI-driven creativity.

Will Gemini 2.0 replace GPT-4, or is this just another AI arms race? Either way, expect AI to get even more embedded in your daily tools—whether you like it or not.

👉 Read more about Gemini 2.0 here

Top 10 DJs To Look For In 2025

As we step into 2025, the music scene is buzzing with fresh talent poised to make waves. Native Instruments has spotlighted ten DJs across genres like house, techno, bass, drum and bass, and hip hop, who are set to inspire and captivate audiences this year. Here’s a glimpse into these rising stars:

1. A Hundred Drums: Gabrielle Watson crafts a unique blend of experimental hip hop, psychedelic bass, and indigenous hand drums. Her politically charged EP, Enough Is Enough, released on ZEDS DEAD’s Deadbeats label, delves into the struggles of being Black in America. With a steady stream of releases and performances at major festivals, she’s a force to watch.

2. Austin Millz: Hailing from Harlem, Austin Millz is renowned for his genre-bending fusion of soul and dance-floor euphoria. Collaborating with artists like Quincy Jones and Beyoncé, his live performances are a testament to his unparalleled energy and mastery in blending hip hop and dance music.

3. DJ Miss Milan: Known as ‘The Fairy Vibemother’, DJ Miss Milan has built her brand from humble beginnings in New York City to sharing stages with acts like Justine Skye and Saweetie. As the official DJ for Doechii, she’s graced events like Beyoncé’s Renaissance tour and Coachella, bringing her limitless energy to audiences worldwide.

4. Flight School: This Canadian-American duo, comprising Conor Cutz and Guillaume Viau, has recently signed with Kygo’s Palm Tree Records. They plan to introduce a fresh sound that combines drum and bass with breakbeat, featuring globally renowned songwriters and vocalists.

5. HNTR: Merging techno and progressive house, HNTR has carved a niche with his melodic yet driving tracks. His releases have garnered support from industry heavyweights, and his performances are known for their immersive energy.

6. Mary Droppinz: With a passion for vinyl and a knack for blending genres, Mary Droppinz delivers sets that are both nostalgic and forward-thinking. Her eclectic style has earned her a dedicated following and spots at prominent festivals.

7. me n ü: This dynamic duo brings a fresh perspective to the electronic scene, infusing their productions with innovative sound design and catchy rhythms. Their unique approach has them poised for a breakout year.

8. Raid Kyu: Known for his deep, atmospheric sets, Raid Kyu has been making waves in the underground scene. His meticulous track selection and smooth mixing style create a captivating journey for listeners.

9. Shay De Castro: Specializing in driving techno beats, Shay De Castro has quickly risen through the ranks with her powerful productions and commanding stage presence. Her tracks have been supported by top DJs worldwide.

10. Siobhan Bell: Blending hip hop, R&B, and electronic music, Siobhan Bell has established herself as a versatile DJ with an ear for hits. Her energetic sets have made her a favorite at clubs and fashion events alike.

These artists are redefining the musical landscape with their innovative sounds and performances. To support these rising stars, follow them on social media and catch their sets when they perform in your area.

For a more in-depth look at these DJs, visit Native Instruments’ full article: Top 10 DJs to Look Out for in 2025.

Cracking Instagram’s 2025 Algorithm: What Creators Need To Know

Instagram’s algorithm remains one of the biggest mysteries for creators trying to maximize reach, engagement, and visibility—until now. Thanks to new insights from Instagram Chief Adam Mosseri, we now have a better idea of how Instagram ranks content in 2025 and what you need to focus on to stay ahead.

The Three Key Ranking Factors

Instagram’s algorithm is all about keeping users engaged, and it prioritizes content based on:

1. Watch Time – The longer people watch your videos, the better they rank. Short clips that hold attention (or loops that trick the system) are winning.

2. Likes – A classic engagement signal. The more double-taps, the more likely your content will be pushed to followers.

3. Sends (Shares) – If users are DMing your post to friends or reposting it to their Stories, Instagram assumes it’s high-value content and amplifies it—especially to new audiences.

Connected vs. Unconnected Reach: What’s the Difference?

• Connected Reach = Content that is shown to your followers. Here, likes are the most important factor for engagement and ranking.

• Unconnected Reach = Content that appears in Explore, Reels, and recommendations to new audiences. In this case, shares/sends matter more than likes.

Want to reach beyond your existing followers? Create shareable content that people will want to send to friends—think memes, behind-the-scenes clips, or remixable trends.

Why This Matters for DJs and Creators

• Engagement Trumps Frequency – Posting high-quality, highly engaging content is better than spamming posts that get ignored.

• Optimize for Shares – Content that sparks conversation or gets passed around in DMs has a higher chance of landing in Explore & Reels recommendations.

• Watch Time = Higher Reach – Make content that keeps viewers watching longer, whether it’s through looping edits or cliffhangers in your captions.

The Big Picture:

Instagram’s algorithm is evolving to reward engagement over vanity metrics like follower count. If your content holds attention and gets shared, you’re in a prime position to expand your reach and grow your audience in 2025.

Now that you know how the Instagram algorithm works, how will you tweak your strategy?

TikTok Trends 2025 – What’s Hot, What’s Not, and How to Stay Relevant

If you thought TikTok trends were unpredictable before, welcome to 2025, where niche content is king, AI is making creative moves, and brands are finally learning that trying too hard is a major cringe. According to Epidemic Sound, here’s what’s shaping the platform this year—and how to make sure you don’t get left behind in the algorithmic dust.

The Top TikTok Trends of 2025:

• Niche is the New Viral – Forget trying to go mainstream—hyper-focused content communities (aka “niche Toks”) are booming. Whether it’s VinylTok, SynthWaveTok, or UndergroundDJTok, finding your people is the key to growth.

• Candid Over Curated – Overly polished content? So 2023. TikTok audiences want behind-the-scenes, unfilteredmoments. If your camera angle is too perfect, you might actually be trying too hard.

• Brands Finally Get It (Sort Of) – Consumers in 2025 want brands that understand them, not just sell to them. The winning formula? Less corporate cringe, more human connection. Think engagement, humor, and not forcing memes that died three months ago.

• Unique Perspectives Win – Generic content isn’t going to cut it. People want new angles, weird opinions, and unexpected takes. If your content isn’t adding something fresh, the algorithm knows—and it will punish you.

• Women in the Spotlight – TikTok’s pushing for more female-led content and representation, which means more visibility for women DJs, producers, and content creators. If you’re a guy, this is your cue to listen and amplify voices.

• Forget “Life Goals” – Make Your Own Rules – Traditional success markers? Meh. TikTok is all about personal wins now, from micro-milestones to totally unconventional paths. Got a career pivot? A niche passion? Share it—because “making it” looks different in 2025.

• AI is Now Your Creative Assistant – TikTok’s AI tools are enhancing creativity, not replacing it (at least for now). From AI-generated captions to personalized content suggestions, the robots are officially here to help.

• Advertising? Make It Fun or Forget It – Skippable, boring ads are out. Creative, engaging, and interactive brand content is the way forward. If your ad doesn’t entertain, it won’t convert.

• The Comments Section = The Real Content – Creators are leveraging comments for engagement, and brands are using responses as content. Meme-worthy replies and hilarious clapbacks? Absolutely encouraged.

Why DJs and Creators Should Care:

1. Find Your Niche & Own It – Don’t chase trends, build your own community. The more hyper-specific your content, the better.

2. Keep It Real – People want authenticity over aesthetics. Post more candid moments from gigs, practice sessions, and behind-the-scenes chaos.

3. Leverage AI – AI isn’t replacing creativity—it’s helping you create smarter. Use it to generate ideas, improve captions, and even remix content effortlessly.

   The Big Picture:

TikTok in 2025 isn’t just about chasing viral hits—it’s about building real engagement, staying authentic, and making AI work for you (not against you). Whether you’re a DJ, creator, or brand trying to keep up, the key takeaway is simple: keep it niche, keep it real, and maybe, just maybe, don’t take yourself too seriously.

🚀 Ready to dominate TikTok this year?

👉 Check out the full breakdown of 2025’s biggest TikTok trends here

YouTube Shorts Adds Veo 2 - AI Video Generation Just Got Real

YouTube is taking AI-powered content creation to the next level by integrating Veo 2, Google’s most advanced AI video model, into YouTube Shorts. Now, creators can generate fully AI-driven video clips using just text prompts, making high-quality, stylized videos easier than ever to produce.

What’s New with Veo 2 in YouTube Shorts?

• AI-Generated Videos – Type a prompt, pick a style, and let AI create short-form content in seconds. No editing skills required.

• Dream Screen Upgrades – Originally launched in 2023 as a virtual green screen for AI backgrounds, Dream Screen now generates entire AI videos, making Shorts even more dynamic.

• Faster, More Realistic AI Content – Veo 2 improves on its predecessor, delivering smoother, high-quality visuals with built-in Google SynthID watermarks for AI transparency.

• Rolling Out Now – Available first in the U.S., Canada, Australia, and New Zealand, with expansion plans on the horizon.

Why This Matters for DJs & Content Creators:

• Effortless Video Creation – Need a promo clip for your next gig? An AI-generated visualizer for your new mix? Veo 2 can create eye-catching content in seconds.

• More Engaging Shorts – AI-driven visuals can make your DJ edits, remixes, and behind-the-scenes clips stand outfrom the flood of content.

• A Glimpse into the Future – With AI video tools becoming more accessible, creators who learn to leverage them now will have a major edge as the industry evolves.

• The Big Picture:

YouTube Shorts is leaning hard into AI-generated content, and Veo 2 is just the beginning. Whether this marks the start of a new wave of hyper-creative AI video production or just a flood of weird, uncanny AI clips remains to be seen. Either way, AI video tools are here, and the content game is about to change—fast.

👉 Read the full breakdown of YouTube’s Veo 2 integration here

YouTube vs. TikTok: The Future of Music Discovery for DJs

With TikTok’s future hanging in the balance, DJs need a new way to discover and organize fresh tracks—and YouTube might be the ultimate goldmine. In this episode, we break down how DJs can transition to YouTube for music discovery, using its massive catalog of official music videos, remixes, and international tracks to stay ahead of the game.

🔥 What You’ll Learn:

✅ How YouTube Music’s personalized mixes help DJs dig deep into new sounds.

✅ How to use Shorts, comments, and community engagement to grow your audience.

✅ Pro tips for maximizing YouTube’s algorithm to surface hidden gems and must-play tracks.

TikTok may be uncertain, but your music discovery doesn’t have to be. Learn how to make YouTube work for you and your DJ career!

🎧 The Fast & Fun Way for DJs to Scan, Find & Organize Their Bangers!

🔥 Try Crate Hackers FREE for 7 Days ➡️ https://www.cratehackers.com/7days