Warner Music's Digital Diva:
Noonoouri Takes the Stage

Warner Music Central Europe has just signed its first-ever fully digital character, Noonoouri, and she's already dropping beats with her debut single "Dominoes," featuring German DJ Alle Farben. Noonoouri isn't just a pixelated persona; she's a full-fledged digital character with her own unique singing voice, thanks to AI technology. Her voice is based on a real singer but has been altered to give her a distinct sound. And guess what? The songwriters and musicians involved in "Dominoes" will receive royalties just like they would for any traditional song. Let's dive into what this means for the DJ and tech world.

What Does It Mean for DJs? 
This opens up a whole new avenue for collaborations. Imagine teaming up with a digital character for your next big track. AI is already changing how we produce and mix music. Now, it's stepping into the realm of vocal performances. (We’ve already seen this a bit with bands like Gorillaz.) How can DJs leverage this tech to create unique experiences? How about royalties? If digital characters can earn royalties, what does this mean for DJs who incorporate AI-generated elements into their tracks? It's a legal landscape that's still being shaped.

Final Spin 

Noonoouri's debut is more than just a catchy track; it's a glimpse into the future of music and technology. As DJs, it's crucial to stay ahead of the curve and explore these emerging trends.

Is Apple Stepping Into A Metaverse?

Apple, the tech giant we all know and love, is making some intriguing moves into the metaverse. While they've been pretty hush-hush about it, there are some clues that suggest Apple is gearing up for a metaverse of its own. Let's break it down.

Apple's Under-the-Radar Approach
Unlike Meta, Microsoft, and Google, who've been pretty vocal about their metaverse ambitions, Apple has been playing it cool. They've even sidestepped joining the Metaverse Standards Forum. But don't let that fool you; Apple's CEO Tim Cook has hinted at overlapping virtual and physical worlds in future plans.

The Tech Behind the Scenes
Apple is investing heavily in "spatial computing," a term that's key to immersive digital experiences. They're also hiring for roles like "Vision Scientist" and AR/VR network engineers, signaling a focus on 3D mixed-reality worlds.

The Apple Vision Pro Headset 
Apple recently unveiled its first mixed-reality headset, the Apple Vision Pro. This device is designed to offer a more immersive experience, complete with hand-tracking and eye-tracking capabilities. It's not just about gaming; this could be a game-changer for "Metawork," a concept that combines work and metaverse environments.

What Does It Mean for DJs? 

Imagine performing live DJ sets in an Apple metaverse. The spatial computing tech could offer an incredibly immersive experience for your audience. Also, consider that the metaverse is all about collaboration. Apple's tech could allow DJs to collaborate in real-time in a virtual studio, breaking down geographical barriers.

Final Spin 

While Apple hasn't officially announced a metaverse, all signs point to them quietly building something big. For DJs, this could mean new platforms for performance, collaboration, and even monetization. In other words: MORE opportunities. (Who doesn’t love that?)

YouTube’s New Thumbnail A/B Testing: A Game Changer for Creators

Guess what? YouTube is rolling out a feature that could be a game-changer for content creators, especially DJs like us who want to maximize our reach. The platform is introducing "Test & Compare," a built-in thumbnail A/B testing tool. Let's break it down.

What's the Buzz?
YouTube's "Test & Compare" will allow creators to test up to three different thumbnails for a single video. The tool will track the performance based on which thumbnail is displayed and then automatically select the one driving the most views. Until now, most creators had to rely on 3rd party tools for A/B testing. Having this feature built into YouTube simplifies the process. This feature is still in its early stages but is expected to roll out more broadly soon.

Why Should DJs Care?
Visibility Matters. Your thumbnail is often the first thing people see. A compelling thumbnail can make your Gig Log or tutorial stand out in a sea of content. A/B testing can help you understand what resonates with your audience, allowing you to fine-tune your brand's visual identity.

Final Thoughts
YouTube's "Test & Compare" could be a significant step in optimizing your content and increasing your channel's visibility. So, get ready to test, compare, and spin your way to YouTube success!

New AI Tools That Excite Us

• Ideogram - This new platform has made some major upgrades to the technology of generating AI images with text. Just type a prompt of the image you would like to create and keep tweaking until you get it exactly as you want.

• Undertones AI - Think stem separator on steriods. Right now this one is in beta phase and it’s totally free to use the beta version.

• Chatbase - With this tool, you can create a ChatGPT-like chatbot widget for your website.

Crate of the Week:
Tears For Fears Pre-Party

This crate right here! A live set by none other

than Joe Bunn himself featuring banger after banger of that 80’s English Pop Rock Vibe. Being able to take your guests on a journey through sound like this is sure to impress. Make it your own in the crate hackers website or desktop app.