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Your 2025 DJ Toolkit: Game Changing Strategies and Updates

We may be the only people not talking about speaker size but we are here. From music trends to the latest portable gear and Instagram algorithm hacks, this week’s edition is all about helping you stay ahead, work smarter, and elevate your DJ game. Let’s dive in!

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In last week’s TikTok Poll, 73% of you responded “I Don’t Use TikTok”

Instagram Previews “Edits”. A New Video Editing App To Rival Capcut

As TikTok’s future in the U.S. hangs in the balance, its popular companion app CapCut could face similar challenges. Enter Instagram’s new standalone video editing app, Edits, Meta’s attempt to fill the potential gap and give creators an all-in-one tool for polished content. As reported by Social Media Today, this app might be the perfect solution for creators looking to stay ahead—especially if TikTok (and CapCut) are banned.

What Is Edits?

 Built for Reels: Optimized for Instagram’s short-form video format, Edits offers a seamless transition for creators used to TikTok-style content.

 Advanced Editing Tools: Features include multi-track editing, transitions, filters, and captioning, making it a direct competitor to CapCut.

 Easy Music Integration: With Meta’s library of licensed tracks, adding the perfect song to your videos has never been simpler.

Why DJs and Creators Should Care:

 Future-Proof Your Content: If TikTok and CapCut go away, Edits provides a reliable alternative to keep your video workflow intact.

 Level Up Your Reels: With Edits, you can create professional-looking videos that align perfectly with Instagram’s algorithm.

 Efficiency Meets Quality: Save time while producing high-quality content that stands out, whether it’s gig recaps, tutorials, or promo clips.

The Bigger Picture:

With TikTok’s potential ban looming, Meta is positioning itself to absorb creators and their content needs. Edits plans to offer a convenient, feature-packed solution for producing short-form videos, especially for creators and DJs who rely on polished visuals to connect with their audience.

Understanding Instagram’s Content Ranking in 2025

We’ve been tuning into your feedback, and many of you have asked for more insights on social media algorithms. Unlike other newsletters, we prioritize your requests to keep you ahead of the curve. Today, we’re diving into how Instagram ranks content in 2025, based on insights from Future Social.Instagram’s algorithm determines which posts appear in users’ feeds, focusing on two primary types of reach:

1. Connected Reach: Content shown to your followers.

2. Unconnected Reach (Recommendations): Content suggested to users who don’t follow you.

The algorithm evaluates content based on key engagement metrics:

 Average Watch Time: The duration viewers spend watching your videos.

 Likes Per Reach: The ratio of likes relative to the number of viewers.

 Sends Per Reach: How often viewers share your content via direct messages.

For content viewed by your followers (Connected Reach), the algorithm prioritizes likes over shares. Conversely, for content recommended to non-followers (Unconnected Reach), shares are more influential than likes.

Actionable Strategies for DJs and Creators

To enhance your content’s visibility on Instagram:

 Create Engaging Content: Focus on producing high-quality videos that captivate your audience, encouraging them to watch longer and engage more.

 Encourage Likes and Shares: Prompt your followers to like and share your posts to boost both connected and unconnected reach.

 Monitor Performance: Regularly analyze your content’s performance to understand what resonates with your audience and refine your strategy accordingly.

By aligning your content strategy with these insights, you can effectively navigate Instagram’s algorithm and expand your reach in 2025.

We’re committed to providing the information you need to succeed in the ever-evolving social media landscape. Keep the feedback coming, and let us know what topics you’d like us to explore next.

DJControl Mix Ultra - Small Mixer, Big Impact

While everyone at NAMM was busy arguing over speakers that are somehow even bigger, Hercules quietly dropped the DJControl Mix Ultra, a tiny, battery-powered mixer that’s stealing the spotlight for its portability and power. It’s proof that you don’t need to go big to make a big impression.

Why the DJControl Mix Ultra is Turning Heads:

 Ultra-Portable Design: This thing is smaller than some laptops, making it perfect for gigs where space is limited or for your battery powered wedding ceremonies.

 Battery-Powered Freedom: No outlet? No problem. The Mix Ultra runs on a rechargeable battery, so you can mix anywhere, from rooftops to beach parties.

 Wireless Connectivity: Pair it with your smartphone or tablet via Bluetooth and mix directly from the Djay app and use the built in Neural Mix technology to separate stems on the fly. Minimal setup, maximum fun.

 Full-Featured Controls: Don’t let its size fool you. It comes packed with jog wheels, volume faders, EQ knobs, and even a crossfader—everything you need to craft a killer set.

Why DJs Are Talking About It:

At a time when gear seems to be getting bigger, louder, and heavier (looking at you, EV), the DJControl Mix Ultra is a breath of fresh air. It’s small enough to fit in your backpack but powerful enough to handle professional mixing, making it ideal for mobile DJs, casual mixers, or anyone tired of hauling a full setup to every gig.

Who It’s For:

 Mobile DJs: Perfect for gigs on the go—because who has time to fight over limited outlet space?

 Beginner DJs: With its intuitive layout, it’s a great entry point for those just starting out.

 DJs Who Love a Challenge: Think you need a full-sized setup to deliver a killer performance? The Mix Ultra dares you to prove otherwise.

The Big Picture:

The Hercules DJControl Mix Ultra is a reminder that sometimes, less really is more. Whether you’re looking for a backup mixer, an ultra-portable solution, or just something to mix with at impromptu parties, this tiny powerhouse has you covered.

At NAMM, the buzz might’ve been about speakers you need a forklift for, but the DJControl Mix Ultra shows that good things really do come in small packages.

Take Your DJ Business To The Next Level With DJ Event Planner

In this episode, Aaron & Dom dive into the game-changing benefits of DJ Event Planner, the ultimate tool for DJs juggling multiple gigs. Whether you’re managing over 100 weddings a year or just want to simplify your planning process, this software is a must-have for staying organized and professional.

🎧 What We Cover:

 How DJ Event Planner integrates seamlessly with Serato and Virtual DJ.

 Real-time updates, planning forms, and managing API keys.

 Why this tool is the perfect replacement for notepads and spreadsheets.

If you’re ready to save time and streamline your workflow, we’ve got you covered. Check out our exclusive 7-day trial at Crate Hackers and see the difference for yourself!

Each week, we spotlight a Crate that can be found in the CrateHackers App

Because it’s Bad Bunny’s world, and we just live in it. That’s why

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